Benefits of a Corporate or Promotional Video
Creating a corporate or promotional video for your business can help you to communicate your key messages and attracts more traffic to your website from your key target market in an engaging way.
How much does a video cost?
As with all creative disiplines the cost of video production can vary quite a bit. The phrase “you get what you pay for” can be applied to the video production industry as generally speaking the higher the production value the higher the costs.
What goes into a video budget?
A very simple interview/talking head style video can be filmed and edited in a day or two. You would need a crew member or two, a professional video camera, good lighting, a good microphone and good editing. The budget for this should be resonable and expectations would be €1,200 – €1,800 at most. If you add extras such as a second camera, teleprompter, nicer lighting, graphics, music/sound effects it may increase the costs but will result in a more impactful video production.
A more complex video with a complex edit may require a team of professionals working for a number of days or weeks so of course the budget would be much higher.
If your budget is on the low end, you’ll need to keep it very simple. Forget about fancy visual effects, and other bells and whistles. Stick to stock footage, a little voiceover narration, stock music, and perhaps a simple shoot.
If your budget is on the higher end, then the sky’s the limit in terms of your options.
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