It is difficult to breakdown all of the costs involved as every client is different and every requirement is different. Our video and photography pricing is in line with industry standards and we pride ourselves on producing quality content.
While video production costs more than any other content medium, it’s often the most effective. If you want people to watch your video you have to produce a video that’s worth watching.
Video production costs will depend on the type of video that you need, the location, crew, equipment, talent, amount of pre-production, editing, sound, post-production, and more.
The best way to estimate your budget or to get an accurate quote from us is to send us a video production brief. A brief details the when, where, what, why, and how of the video you want produced.
A good video production brief will help you outline the goals of the video and define the scope of your project. You can also include your estimated budget in the brief and an assessment can be made to see if your budget is feasible.
The cost of video production depends on what type of video you want to produce. For example, an animated video explaining your business requires different production skills than a cinematic commercial with actors. The higher-quality video you need, typically the more you can expect to spend.
Unless you’re comparing a feature film to short, branded content, the duration barely factors into video cost. Whether you’re making a one or five minute video, the crew and equipment will mostly be the same. Plus, it won’t even make a big impact in post-production unless the video needs a lot of cuts.
Pre-production, such as writing a script, location scouting, getting permits, and scheduling shoots, can take up a bit of your time and budget.
If you have the resources, you should try and write the script in-house, potentially with advice from us as this will save us time and help reduce your costs. The more intense your pre-production is, the more it will cost you.
Production crew rates depend on the market, gear, and experience. If you need more specialized crew and equipment, such as for 360° video production, you may have to spend more.
Hiring talent, such as actors or hosts, will cost you extra and you should include this in your budget. However, unless you’re doing a big commercial production for TV, you probably won’t need to hire talent. For branded short docs, testimonials, and product videos that are mostly interviews and b-roll, try featuring your employees or customers
Even when a videographer doesn’t need to rent equipment, they may still charge you for equipment costs. This usually is a part of their day rate, and it helps them protect their expensive equipment. It also helps cover the original cost of purchasing equipment.
On a bigger production, a crew may need to rent cameras, lighting, grips, mics, or other film gear. Most production companies will pass these rental costs directly onto you as expenses. You can save money here by being flexible about camera and gear requirements.
Much of the work that goes into producing a high-quality video is done in post production, so budget well for this. In post, your video will go through story editing usually with multiple rounds of feedback from your company as well as coloring and grading. Motion graphics, or titles, can be separate video production costs as well.
Our photography pricing is based on industry standards and can vary depending on the requirements. We typically charge a daily rate for photography and post production work so please contact us with your requirements and we will respond promptly with a quote.
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